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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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Showing 8 of 8 articles

INDUSTRYClothing and Clothing Accessories RetailersINDUSTRYRetail / DTC

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI agents transform shopping experience with autonomous guidanceAI-generated

Agentic storefronts drive 20% of retail sales in 2025 holiday season

Retail / DTC › Clothing and Clothing Accessories Retailers

AI agents accounted for $262 billion in holiday spend and 20% of all retail sales during the 2025 season, with 90% of surveyed brands now using AI to personalize shopping experiences. Commerce teams must rethink e-commerce from static websites to conversational, full-funnel agentic storefronts that reduce friction and capture intent data unavailable in traditional click-based models.

Jul 16, 2026View full article →
AI agents transform ecommerce operations and optimizationAI-generated

Retailgentic maps product-level context capture for agentic commerce optimization

Retail / DTC › Clothing and Clothing Accessories Retailers

Retailgentic's Part IIB explores how to systematically extract product context from answer engines like ChatGPT and Gemini, using a Columbia raincoat as a real-world example of recursive context capture loops. Commerce teams can apply this tactical approach to surface competitive intelligence, customer FAQs, and sentiment signals across retail channels to feed agentic systems.

Jul 9, 2026View full article →
Retailers reshape omnichannel strategy around AI capabilitiesAI-generated

Retailers balance AI agents with loyalty and emotional connection in omnichannel

Retail / DTC › Clothing and Clothing Accessories Retailers

Executives from Ulta, Stitch Fix, and Tapestry discussed how AI and agentic platforms are reshaping omnichannel retail at CommerceNext, emphasizing that discovery is shifting to agents and LLMs while brand consistency across touchpoints remains critical. For commerce teams, the insight is clear: AI recommends solutions to problems, not brand names, so loyalty programs and human relationships remain the durable connective tissue that drives conversions.

Jun 26, 2026View full article →
Retailers reshape omnichannel strategy around AI capabilitiesAI-generated

Survey reveals AI comfort gap as retailers implement new commerce tools

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers

A Digital Commerce 360 and Bizrate Insights survey of 1,081 shoppers found that while 55.8% of consumers are comfortable with retailers' AI use for recommendations and chatbots, nearly half feel unclear about how their personal data is being collected and used. For merchants, this represents a critical opportunity to differentiate through transparent data policies and build customer trust and loyalty.

Jun 26, 2026View full article →
Retailers draw boundaries on AI implementation scopeAI-generated

Retail brands draw AI boundaries around customer experience

Retail / DTC › Clothing and Clothing Accessories Retailers

Retailers and brands at CommerceNext Growth Summit are increasingly clear about where AI belongs—automating internal tasks like email and customer data analysis—and where it doesn't: in-store customer interactions and product imagery. The consensus shows that AI's real value lies in removing friction for employees and behind-the-scenes operations, not replacing human touchpoints that drive loyalty and conversion.

Jun 25, 2026View full article →
AI transforms fashion and specialty retail operationsAI-generated

Zalando's AI transforms fashion retail with 90% generated content

Retail / DTC › Clothing and Clothing Accessories Retailers

Zalando co-CEO David Schröder revealed that AI now powers 90% of Concept Store content, reduced returns by 10%, and attracted 10 million users to its AI shopping assistant in the first quarter. For commerce practitioners, the shift from keyword search to conversational AI represents a fundamental change in how retailers will compete and serve customers across Europe.

Jun 16, 2026View full article →
Prompt engineering and AI marketing tactics matureAI-generated

Klaviyo reveals 10 prompt engineering tactics for marketers in 2026

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Klaviyo published a guide detailing 10 prompt engineering best practices for marketing teams, including starting with hooks, adding emotional context, and maintaining consistent brand voice across AI-generated content. Commerce practitioners can reduce editing time by up to 60% and accelerate campaign production by weeks through structured prompting frameworks and shared team memory systems.

Jun 10, 2026View full article →
Computer Vision Transforms Retail and Physical Store OperationsAI-generated

Alta Daily launches fashion app powered by Meta's Segment Anything Model

Retail / DTC › Clothing and Clothing Accessories Retailers

Alta Daily, a 2025 fashion app, uses Meta's Segment Anything Model to let users digitize their wardrobes and get outfit recommendations via natural language prompts. For commerce practitioners, SAM's ability to handle messy user-uploaded images at scale—processing 20+ million photos cost-effectively—demonstrates how open-source AI models can power consumer styling experiences that drive wardrobe engagement and reduce returns.

Jun 9, 2026View full article →
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