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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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INDUSTRY4594INDUSTRYRetail / DTC

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI-powered search and recommendations drive conversion gainsAI-generated

Michaels' Ask Mike AI assistant doubles online conversion rates versus search

Retail / DTC › Office Supplies, Stationery, and Gift Retailers › Gift, Novelty, and Souvenir Retailers

Michaels launched Ask Mike, a Google Gemini-powered AI shopping assistant that has generated 75,000 conversations since its May debut, with shoppers converting at more than double the rate of traditional search users. For commerce teams, the tool demonstrates how conversational AI can drive higher engagement and larger basket sizes by guiding customers from inspiration to multi-item purchases in a single session.

Jul 24, 2026View full article →
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