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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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INDUSTRY5161INDUSTRYMedia / Information Technology

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI Adoption Hesitation Amid Retail Marketing TransformationAI-generated

Marketers slow to adopt AI for influencer and CTV marketing

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Only 25% of marketers use AI for influencer marketing, and 82% avoid AI in CTV campaigns, according to Modern Retail+ Research survey of over 100 marketing professionals in Q1 2026. Consumer demand for authenticity and creative control concerns are slowing adoption, even as AI tools for audience analysis and content creation become more accessible.

Jul 13, 2026View full article →
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