Skip to main content
AI Best Practices for Commerce
About
Log in
McFadyen Digital(opens in new tab)

Authoritative AI Best Practices for Commerce

Explore

Value ChainsUse CasesAI OverviewImplementationTechnology

Resources

AI ToolsNewsGlossaryAboutContact UsGDPR
|||Sitemap||

© 2026 McFadyen Digital. All rights reserved.

We use cookies to keep the site working and, with your consent, to understand how visitors use it (via Google Analytics, a third-party service). You can accept all, reject non-essential cookies, or choose per category. See our .

News & Insights

AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

149Articles
21Sources
81Themes

Loading the latest stories…

Trend digests

Step back from the daily feed

View weekly digestsView monthly digests
FILTERS2
2 active

Filter by time range

Showing 12 of 12 articles

INDUSTRYAdvertising, Public Relations, and Related ServicesINDUSTRYTechnology Services

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

Showing 1–12 of 12
1 / 1
Per page:
AI Adoption Hesitation Amid Retail Marketing TransformationAI-generated

Marketers slow to adopt AI for influencer and CTV marketing

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Only 25% of marketers use AI for influencer marketing, and 82% avoid AI in CTV campaigns, according to Modern Retail+ Research survey of over 100 marketing professionals in Q1 2026. Consumer demand for authenticity and creative control concerns are slowing adoption, even as AI tools for audience analysis and content creation become more accessible.

Jul 13, 2026View full article →
Visual AI and Personalization Drive Next-Gen Shopping ExperienceAI-generated

Meta launches Muse Image room visualization tool for e-commerce

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Meta has released Muse Image, an AI tool that lets shoppers visualize real products in their own spaces, compare options, and purchase directly through brand websites. For commerce practitioners, this represents a new AI-driven discovery channel that rewards investment in catalog quality and platform presence.

Jul 10, 2026View full article →
AI-generated content and brand reputation shape customer discoveryAI-generated

Dollar Shave Club Uses AI to Speed Campaign Creation, Not Replace Strategy

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Dollar Shave Club's in-house team created its July 4th "250 Years. No BS. Still Free" campaign using generative AI tools like Claude and Higgsfield, completing it in three weeks with a Revolutionary War theme tied to the brand's pricing rebellion. The approach signals how AI is reshaping content economics for commerce teams, though success depends on brand voice alignment and customer understanding rather than AI-first thinking.

Jul 9, 2026View full article →
General AI in CommerceAI-generated

AI search shifts brand discovery from visibility to reputation

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

AI-driven search engines now synthesize third-party opinions—reviews, Reddit threads, and editorial coverage—to answer consumer queries in a single step, collapsing brand exploration and evaluation into the moment of discovery. For commerce teams, this means earned media and community trust now outweigh traditional SEO; 84% of AI citations come from earned media, not brand websites.

Jul 9, 2026View full article →
AI Commerce Tools Fail Without Quality Data FoundationAI-generated

Profound and Peec AI visibility scores lack real commerce value

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

AI visibility-tracking tools like Profound and Peec AI assign scores based on specific prompts, but these metrics are easily manipulated and don't reflect actual consumer search behavior. Commerce teams should focus instead on competitor citations, content gaps, and branded prompts to drive genuine visibility and buying decisions.

Jul 7, 2026View full article →
General AI in CommerceAI-generated

AI Forces Affiliate Publishers to Innovate or Lose Traffic

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

AI search and shopping tools now answer buying questions directly, bypassing commerce publisher content and threatening their traditional affiliate revenue model. Publishers adopting AI-driven analytics, content automation, and data integration are emerging as stronger partners for merchants seeking measurable affiliate performance.

Jun 29, 2026View full article →
AI Transforms Affiliate Marketing and Creator CommerceAI-generated

AI and Substack reshape affiliate marketing strategies

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Affiliate marketing is projected to drive over $210 billion in U.S. e-commerce sales in 2025, with AI and platforms like Substack changing how brands discover and partner with creators. Commerce teams must now balance AI-driven discovery against shrinking affiliate touchpoints while evaluating emerging creator platforms that offer higher engagement and inherent audience trust.

Jun 28, 2026View full article →
Major Tech Giants Launch AI-Powered Checkout SolutionsAI-generated

Adobe and AWS launch marketing agent for campaign planning.

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Adobe Marketing Agent for Amazon Quick lets marketers ask natural-language questions about campaign performance, audiences, and conflicts within governed conversations. Commerce teams gain faster insights into campaign planning and conflict detection while maintaining governance controls over data access and launch decisions.

Jun 20, 2026View full article →
AI-Powered Personalization and Customer Data Platforms Transform RetailAI-generated

Bloomreach and Databricks launch agentic CDP for real-time personalization

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Bloomreach is now an activation partner for Databricks CustomerLake, an Agentic CDP that unifies customer data and automates campaigns without creating new silos. The integration lets marketers move from static campaign calendars to always-on, real-time personalization across email, web, SMS, and other channels at enterprise scale.

Jun 17, 2026View full article →
AI Advertising and Answer Engine Integration Reshape Digital MarketingAI-generated

Google launches AI-driven ad formats and agents for commerce campaigns

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Google announced roughly 70 new advertising features at its Marketing Live event, including three AI Mode ad formats (Direct Offers, Conversational Discovery, and Highlighted Answers) and an AI agent called Ask Advisor to manage paid search campaigns. Commerce teams can now leverage these tools to scale campaigns and connect product feeds to creator-driven videos, though output quality depends heavily on input data quality.

Jun 17, 2026View full article →
Prompt engineering and AI marketing tactics matureAI-generated

Klaviyo reveals 10 prompt engineering tactics for marketers in 2026

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Klaviyo published a guide detailing 10 prompt engineering best practices for marketing teams, including starting with hooks, adding emotional context, and maintaining consistent brand voice across AI-generated content. Commerce practitioners can reduce editing time by up to 60% and accelerate campaign production by weeks through structured prompting frameworks and shared team memory systems.

Jun 10, 2026View full article →
General AI in CommerceAI-generated

Klaviyo shares five AI prompts for lifecycle marketing teams

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Klaviyo published a guide featuring five AI prompts that lifecycle marketing agencies use to automate customer analysis, persona development, email audits, and retention strategy. Commerce practitioners can now replace hours of manual review work with structured AI workflows designed by agency founders.

Jun 9, 2026View full article →
Showing 1–12 of 12
1 / 1
Per page: