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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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Major brands modernize marketing operations with artificial intelligenceAI-generated

Gap Inc. modernizes marketing with AI partnerships and Google Cloud

Retail / DTC › Department Stores

Gap Inc. announced a major marketing transformation leveraging Google Cloud, Zeta Global, and Publicis Sapient to build an AI-powered marketing stack focused on owned channels and personalization at scale. The effort positions AI as a tool to free creative teams from operational work, allowing them to focus on strategy and brand storytelling while the company pursues real-time, data-driven growth.

Jun 24, 2026View full article →
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