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News & Insights

AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI Transforms Affiliate Marketing and Creator CommerceAI-generated

Amazon tests ChatGPT ads for Prime Day shopping event

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Amazon is running sponsored ads on ChatGPT to promote Prime Day, marking the e-commerce giant's entry into OpenAI's new advertising platform. Commerce teams should watch ChatGPT ads closely as a potential customer acquisition channel, especially as early adopters may secure lower rates before prices rise.

Jun 28, 2026View full article →
Enterprise AI agents reshape B2B and commerce operationsAI-generated

Salesforce launches AI agents for B2B and B2C ecommerce

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers

Salesforce released updates to Agentforce Commerce on June 24, 2026, introducing AI agents for B2B buyers and merchants, headless commerce capabilities, and integrations with ChatGPT and Google AI. The native integration of AI agents directly into catalogs, inventory, and orders eliminates manual reconciliation and enables procurement workflows via WhatsApp and SMS for B2B commerce teams.

Jun 25, 2026View full article →
Retailers deploy conversational AI to transform shopping experienceAI-generated

Omio builds conversational travel on OpenAI models

Business Services › Travel Arrangement and Reservation Services › Travel Agencies

Omio launched a ChatGPT-powered travel experience that connects OpenAI models directly to real-time transportation inventory across 3,000+ providers in 47 countries, enabling travelers to book journeys through natural-language conversation. For commerce practitioners, this demonstrates how conversational AI can shift customer discovery from search-based interfaces to AI-native experiences that integrate live operational data and drive faster product development cycles.

Jun 24, 2026View full article →
AI adoption outpaces ability to measure ROI impactAI-generated

Bing upgrades AI Performance Report with expanded visibility metrics

Analytics

Bing has improved its AI Performance Report in Webmaster Tools with new metrics including query intent, topic classification, and citation share to help publishers track visibility in AI-generated answers. Commerce teams can now reverse-engineer high-performing pages and identify optimization opportunities across Copilot citations and AI-generated summaries in Bing.

Jun 23, 2026View full article →
Shopify strengthens AI defenses and merchant intelligence toolsAI-generated

Shopify launches AI shopping analytics dashboard for merchants

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Shopify announced new tools that let merchants track sales, orders, and conversions from AI shopping platforms like ChatGPT, Google Gemini, and Microsoft Copilot. Commerce teams can now monitor AI-driven traffic alongside traditional channels and optimize product data to improve visibility in AI-generated recommendations.

Jun 19, 2026View full article →
AI search and discovery reshape customer shopping experiencesAI-generated

Pinterest launches Ask Pinterest experimental AI shopping app

Retail / DTC › Other Miscellaneous Retailers › Pet and Pet Supplies Retailers

Pinterest launched Ask Pinterest, a limited-access experimental AI app that processes natural-language queries for multi-step shopping decisions and retains context across sessions. The app will inform future AI-powered shopping experiences across Pinterest's main platform, positioning the company deeper into agentic AI as major retailers race to integrate AI assistants.

Jun 19, 2026View full article →
Enterprise retailers embrace AI for competitive advantageAI-generated

John Lewis Bets on AI Search and Human Expertise to Compete

Retail / DTC › Department Stores

John Lewis Managing Director Peter Ruis told Shoptalk Europe 2026 that the retailer now competes with AI search engines, social platforms and specialist brands rather than traditional department stores, and is responding with AI-driven discovery paired with human product expertise. For commerce practitioners, this signals a fundamental shift in how legacy retailers must position themselves—combining algorithmic reach with trusted, expert-led service to justify physical and digital presence.

Jun 18, 2026View full article →
AI commerce ecosystem expands with new partnership frameworksAI-generated

Agentic commerce drives merchant payments innovation and European market growth

Food Service / Hospitality › Restaurants and Other Eating Places › Full-Service Restaurants

A survey of 500 merchants revealed 65% are considering new payment partners to support agentic commerce, while a European study pegged the potential market at over €310 billion within ten years. For commerce practitioners, these findings signal that agentic shopping is moving from hype to infrastructure investment, with trust and data readiness becoming competitive moats.

Jun 15, 2026View full article →
AI agents transform commerce operations and paymentsAI-generated

Visa partners with OpenAI to power agent-led payments

Fintech / Payments › Depository Credit Intermediation › Commercial Banking

Visa and OpenAI announced a partnership to integrate Visa's payment capabilities directly into OpenAI's platform, enabling AI agents to make secure, verified purchases. The collaboration addresses a critical infrastructure gap for agentic commerce, which McKinsey estimates could reach $1 trillion to $5 trillion globally by 2030, giving merchants and payment networks a standardized framework to handle agent transactions safely.

Jun 13, 2026View full article →
Enterprise AI platforms expand cloud partnerships and accessAI-generated

LSEG scales trusted AI with OpenAI across financial markets

Fintech / Payments › Securities and Commodity Exchanges

London Stock Exchange Group deployed ChatGPT Enterprise and OpenAI APIs globally, reducing product release cycles from 3–6 months to 2 weeks while enabling thousands of employees within weeks. For commerce practitioners, the case demonstrates how enterprise AI adoption at scale requires balancing speed with governance—and how workflow redesign, not just task automation, drives transformative productivity gains.

Jun 11, 2026View full article →
AI-driven loyalty programs reshape retail customer engagementAI-generated

Gale research shows AI reshapes brand loyalty and consumer preferences

Retail / DTC › Department Stores

New research from Gale reveals that 56% of consumers are comfortable delegating their entire brand communications through AI, with roughly a quarter planning to set brand preferences with AI within the next year. Commerce marketers must rethink loyalty strategies and double down on first-party data as agentic AI increasingly filters consumer-brand relationships.

Jun 11, 2026View full article →
Retailers deploy AI training and automation at scaleAI-generated

Walmart trains store employees to use AI through OpenAI and Google

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Walmart launched a certification program with OpenAI to train store-level associates on AI tools, following an earlier partnership with Google, with the company emphasizing responsible use and human judgment. For commerce practitioners, this signals a shift toward democratizing AI skills across front-line and operations roles, enabling employees to build custom tools that reduce costs and improve customer experience without replacing human decision-making.

Jun 11, 2026View full article →
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