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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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THEMEAI Adoption Hesitation Amid Retail Marketing Transformation

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI Adoption Hesitation Amid Retail Marketing TransformationAI-generated

Intent Clusters Guide AI Product Discovery in E-Commerce

Retail / DTC › Sporting Goods, Hobby, and Musical Instrument Retailers › Sporting Goods Retailers

Ecommerce marketers are building product intent clusters—hub-and-spoke content structures that target specific shopper scenarios—to influence how AI chatbots like Claude and ChatGPT recommend products. Since AI queries average 23 words versus 4 for traditional search, these detailed intent pages help AI systems connect customer needs with the right products and drive conversions.

Jul 13, 2026View full article →
AI Adoption Hesitation Amid Retail Marketing TransformationAI-generated

Marketers slow to adopt AI for influencer and CTV marketing

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Only 25% of marketers use AI for influencer marketing, and 82% avoid AI in CTV campaigns, according to Modern Retail+ Research survey of over 100 marketing professionals in Q1 2026. Consumer demand for authenticity and creative control concerns are slowing adoption, even as AI tools for audience analysis and content creation become more accessible.

Jul 13, 2026View full article →
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