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McFadyen Digital · News & Insights

AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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THEMEAI adoption outpaces ability to measure ROI impact

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI adoption outpaces ability to measure ROI impactAI-generated

Merkle: 88% of Retailers Deployed AI, Only 6% Proved ROI

Retail / DTC › Department Stores

Merkle research across 100 large enterprises found that 88% have deployed at least one AI application since late last year, but only 6% can draw a straight line to EBITDA value. The 82-point gap reflects a critical distinction between performative AI activity and disciplined execution that actually moves the needle on profitability.

Jun 23, 2026View full article →
AI adoption outpaces ability to measure ROI impactAI-generated

Bing upgrades AI Performance Report with expanded visibility metrics

Analytics

Bing has improved its AI Performance Report in Webmaster Tools with new metrics including query intent, topic classification, and citation share to help publishers track visibility in AI-generated answers. Commerce teams can now reverse-engineer high-performing pages and identify optimization opportunities across Copilot citations and AI-generated summaries in Bing.

Jun 23, 2026View full article →
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