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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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THEMEAI-generated content and brand reputation shape customer discovery

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI-generated content and brand reputation shape customer discoveryAI-generated

Dollar Shave Club Uses AI to Speed Campaign Creation, Not Replace Strategy

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Dollar Shave Club's in-house team created its July 4th "250 Years. No BS. Still Free" campaign using generative AI tools like Claude and Higgsfield, completing it in three weeks with a Revolutionary War theme tied to the brand's pricing rebellion. The approach signals how AI is reshaping content economics for commerce teams, though success depends on brand voice alignment and customer understanding rather than AI-first thinking.

Jul 9, 2026View full article →
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