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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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THEMEAI Order Management and Fulfillment Transforms Retail OperationsVENDORAmazon
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AI Order Management and Fulfillment Transforms Retail OperationsAI-generated

OLLY builds agentic commerce playbook with Claude and clean data

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers

Jennifer Peters, Director of DTC and MarTech at OLLY (a Unilever supplement brand), shared a grounded approach to agentic commerce optimization—fixing data structures, enhancing feeds, and adding FAQs—without chasing AI hype. For commerce practitioners, the lesson is clear: strong fundamentals and clean schemas matter more than flashy AI features when building for agent-ready commerce.

Jul 1, 2026View full article →
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