AI in Commerce News

Survey reveals AI comfort gap as retailers implement new commerce tools

A Digital Commerce 360 and Bizrate Insights survey of 1,081 shoppers found that while 55.8% of consumers are comfortable with retailers' AI use for recommendations and chatbots, nearly half feel unclear about how their personal data is being collected and used. For merchants, this represents a critical opportunity to differentiate through transparent data policies and build customer trust and loyalty.