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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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VENDORGemini
Viewing news filtered by organisation Gemini.Open organisation page →

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI Adoption Hesitation Amid Retail Marketing TransformationAI-generated

Intent Clusters Guide AI Product Discovery in E-Commerce

Retail / DTC › Sporting Goods, Hobby, and Musical Instrument Retailers › Sporting Goods Retailers

Ecommerce marketers are building product intent clusters—hub-and-spoke content structures that target specific shopper scenarios—to influence how AI chatbots like Claude and ChatGPT recommend products. Since AI queries average 23 words versus 4 for traditional search, these detailed intent pages help AI systems connect customer needs with the right products and drive conversions.

Jul 13, 2026View full article →
Supply chains and retail visibility reshape for AI agentsAI-generated

Adobe Commerce: AI-Referred Traffic Surges 393% as Brands Optimize Visibility

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers

AI shopping assistants are rewriting product discovery, with AI-referred traffic to U.S. retail sites rising 393% year-over-year in Q1 2026 and converting 42% better than other sources. Retailers must optimize product content and structured data or risk invisibility to AI agents that scan for explicit attributes, specs, and use cases rather than browsing like humans.

Jun 23, 2026View full article →
AI reshapes product discovery and customer experienceAI-generated

Retailers redesign product pages for AI agent discoverability

Retail / DTC › Department Stores

E-commerce leaders are overhauling product pages to be readable by AI agents like ChatGPT and Claude, with AI bot traffic to retail sites growing more than five times from 2024 to 2025. Commerce teams must now balance AI optimization—answering high-intent customer questions and removing JavaScript barriers—with maintaining rich, interactive experiences for traditional web visitors who still drive 95% of revenue.

Jun 16, 2026View full article →
Agentic AI and Autonomous Commerce Systems Reshape ShoppingAI-generated

commercetools launches AgenticLift for rapid AI commerce activation

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers

commercetools unveiled AgenticLift, an overlay-based platform that enables retailers to activate AI-driven shopping experiences on existing commerce stacks without full replatforming, supporting integration with ChatGPT, Gemini and Copilot. For commerce teams, this means competing in agentic commerce in days rather than months—activation speed now trumps transformation scale as the competitive advantage.

Jun 9, 2026View full article →
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