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  1. News
  2. › Industry Benchmarks Measure AI Readiness Across Retail Sector
  3. › Jul 10, 2026
Industry Benchmarks Measure AI Readiness Across Retail SectorFriday, July 10, 2026
  • Retail / DTC › Other Miscellaneous Retailers › Pet and Pet Supplies Retailers
  • Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
ESB / iPaaSLLMDigital Commerce 360GoogleNixonOnline LabelsReFiBuyAI Commerce Rankings · refibuyUniversal Cart Protocol · google

AI Commerce Rankings reveal readiness gaps across 1000 retailers

Digital Commerce 360 and ReFiBuy published the first AI Commerce Rankings, scoring 1000 retailers on AI readiness with an average score of 41.9 out of 100, showing that top online sellers are not necessarily positioned for AI-driven shopping. Commerce teams must audit product data accessibility and answer-engine visibility now, as ChatGPT dominates 80% of AI-referred traffic and the competitive landscape is shifting rapidly.

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

Digital Commerce 360 and ReFiBuy launched the AI Commerce Rankings, a quarterly benchmark that scores retailers on readiness for AI shopping agents. The first edition, published alongside the 2026 Top 1000 report, reveals a striking disconnect: the retailers leading AI readiness are not the same ones dominating online sales (Retail TouchPoints). Online Labels (ranked No. 814 by sales) leads the AI index with a readiness score of 71.8, followed by Nixon (No. 722 by sales, score 71.1) and Fashionphile (No. 826 by sales, score 70.9) (Retail TouchPoints).

The rankings measure four signals: bot friendliness (whether AI agents can access and transact with catalogs), AI source traffic volume, diversity of AI sources, and 90-day momentum (Retail TouchPoints). Across all 1,000 retailers, the average readiness score is 41.9 out of 100, with only 20 retailers scoring above 60 (Retail TouchPoints). ChatGPT accounts for more than 80% of AI-referred retail traffic, making source diversity critical as answer engines like Google Gemini and Alexa for Shopping gain share (Retail TouchPoints).

Category performance varies sharply: office supplies leads with an average readiness score of 47.4, while food and beverage lags at 37.2 (Retail TouchPoints). Mass merchants face the largest gap, averaging 179 places lower on AI readiness than on online sales rank (Retail TouchPoints). For commerce practitioners, this ranking signals that product data quality and AI agent accessibility are now competitive differentiators independent of sales volume.

Sources:1 report
  • Retail TouchPoints
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ShareLast updated: July 10, 2026