Meta AI is allowing brands to create AI-generated room visualizations using the company's Muse Image tool (Retail Dive - Technology). When shoppers upload images of their spaces, Meta AI can integrate products from companies' catalogs into the photo, compare options, add new information to refine the aesthetic, and enable purchases through the brand's website (Retail Dive - Technology).
For U.S. businesses, Meta is drawing from product data currently used in ads, positioning catalog products in "a shopper's actual home" (Retail Dive - Technology). The company emphasizes that brands investing in catalog quality and platform presence will be best positioned as AI-powered discovery scales (Retail Dive - Technology).
This move reflects broader AI investment trends in retail. In a KPMG survey of 250 retail executives, over half said they plan to spend $50 million or more on digital technology annually, with 42% planning to increase generative AI investment by 10% or more in the coming 12 months (Retail Dive - Technology). Competitors like Amazon and Stitch Fix have similarly launched AI image generation tools, signaling a competitive shift toward visual AI-powered shopping experiences.