Bloomreach has launched Loomi, an AI for customer engagement designed to deliver intelligence at the edge—making real-time decisions at the exact point of customer interaction. The platform combines in-session behavior signals with historical customer understanding to inform decisions across search, product pages, carts, email, SMS, push notifications, and more, rather than relying solely on warehouse data that arrives after the moment has passed (Bloomreach Blog).
Loomi evaluates each customer as an individual in real time, integrating three types of AI—deterministic rules for control, predictive ML for precision, and generative AI for creativity—to deliver personalized experiences aligned with business objectives like margin targets and inventory position. The platform includes built-in channel governance that manages frequency, suppression, and optimal send time across email, SMS, web, app, push, and ads, ensuring every interaction feeds back into a unified customer profile and sharpens subsequent decisions (Bloomreach Blog).
For commerce practitioners, intelligence at the edge delivers measurable business outcomes: increased revenue by converting demand while real-time signals like restocks or price drops create buying windows; more efficient spend by avoiding channels customers are actively ignoring; and greater loyalty by responding to customers' current intent rather than outdated historical patterns (Bloomreach Blog).