OpenAI announced a new visual ad format for ChatGPT alongside expanded measurement capabilities and brand safety partnerships. The visual format, launching for testing later this month in the US, allows advertisers to showcase products through images during ChatGPT's image generation feature. ChatGPT reaches OpenAI News, positioning it as a major advertising platform for reaching consumers as they explore ideas and make purchasing decisions.
The measurement expansion directly addresses commerce practitioners' need for attribution and performance tracking. OpenAI integrated with data platforms OpenAI News to simplify conversion data flow, and partnered with attribution leaders including OpenAI News. Early partner results show strong ROI: OpenAI News, while OpenAI News.
OpenAI is also piloting brand suitability assessments with OpenAI News to help advertisers evaluate placement safety without exposing user conversations. These moves signal a maturing AI-native advertising ecosystem where commerce teams can apply familiar measurement workflows to reach and convert users within conversational AI platforms.