Bloomreach announced three major updates to its Loomi marketing agent designed to reduce the time between campaign conception and launch (Bloomreach Blog). The agent now builds campaigns across email and SMS together in a single flow, automatically determining channel mix and applying consent rules for each channel without manual branching (Bloomreach Blog). Marketers can upload voucher catalogs into Loomi, and the agent assigns unique codes drawn directly from that catalog at send time, allocated only to reachable customers to prevent wasted inventory (Bloomreach Blog).
The agent now supports three send modes—immediate, scheduled, and recurring—enabling marketers to announce same-day flash sales or schedule follow-up reminders all within a single conversation (Bloomreach Blog). For commerce practitioners, this eliminates what Bloomreach calls the "orchestration tax"—the hours spent wiring consent logic, channel routing, and personalization that previously made multi-channel campaigns impractical to run frequently (Bloomreach Blog). The conversational refinement capability allows marketers to adjust audience, timing, or channel mix mid-conversation without restarting, turning campaign iteration into a real-time dialogue rather than a rebuild cycle.
Bloomreach positions Loomi marketing agent as distinct from competitor chatbot-style assistants that help write subject lines or suggest segments; instead, it builds the entire orchestrated campaign end-to-end (Bloomreach Blog). The agent operates on live first-party customer data including real-time interactions, unified profiles, consent status, and behavioral signals, ensuring campaigns reflect current customer state rather than snapshots.