ChatGPT has deployed a new integrated checkout experience powered by plugins, moving beyond its earlier fragmented approach to commerce (Retailgentic). The experience was demonstrated live on Best Buy, where users can browse product offers, select items, and complete a full transaction—including shipping address and payment entry—without leaving the ChatGPT interface (Retailgentic).
This represents Phase III of ChatGPT's commerce strategy, following an earlier pause of its own checkout system in spring 2026 and a transitional phase with apps integration that was described as suboptimal (Retailgentic). For commerce practitioners, the in-flow checkout model reduces friction and keeps transaction context within the conversational AI experience, creating a foundation comparable to or exceeding existing agentic commerce platforms (Retailgentic).
The current implementation handles single-item purchases; retailers and brands should monitor whether ChatGPT adds multi-cart and loyalty integration next, which would substantially increase the appeal of AI-driven checkout as a mainstream conversion channel (Retailgentic).