Neville Medhora, founder of Swipe File and former creator of Kopywriting Kourse, argues that AI-generated content has reached a maturity level most content marketers underestimate (Practical Ecommerce). He claims AI is now 95% as good as human writing across most tasks, and while he can still write a superior article given three hours, AI can produce 50 versions in that same timeframe (Practical Ecommerce).
Medhora categorizes writing tasks into easy, medium, and hard: AI solves easy work like headline generation, handles medium work such as ecommerce email updates, and achieves roughly 95% competency even on hard work like thought leadership content (Practical Ecommerce). For commerce practitioners, the strategic shift is clear—the bottleneck is no longer production capacity but curation, editing, and transparency. Medhora maintains his own newsletter at 100% human-written copy and discloses AI assistance for images, noting that readers prefer honesty about AI involvement rather than deception (Practical Ecommerce). He uses multiple models—ChatGPT, Gemini, and Grok—and observes that writing platforms are roughly equivalent within three-month cycles, while image and video generation shows more measurable differentiation (Practical Ecommerce).