Stitch Fix returned to revenue growth in fiscal 2026, generating $1.35 billion in net revenue, up 6.4% from $1.27 billion a year earlier (Digital Commerce 360 - AI). In Q4 alone, revenue rose 4.2% year over year to $324.4 million, marking the company's sixth consecutive quarter of positive revenue growth (Digital Commerce 360 - AI). Despite ending Q4 with roughly 2.28 million active clients, down 1.4% year over year, revenue per active client rose 7.8%, reaching a record $592 (Digital Commerce 360 - AI).
Artificial intelligence is becoming a larger part of Stitch Fix's strategy, particularly through its Vision platform, an AI-powered style visualization tool launched a year ago that generates personalized images of customers in curated outfits (Digital Commerce 360 - AI). Since launch, Stitch Fix has shared more than 22 million Vision images with customers (Digital Commerce 360 - AI). Customers who engage with Vision show a significant lift in 90-day Freestyle spending, and the company recently added See It On Me, an on-demand extension allowing customers to see recommended looks rendered on their own likeness (Digital Commerce 360 - AI). For commerce practitioners, this demonstrates how AI-powered personalization tools can drive higher engagement and average order value when integrated throughout the shopping journey.
CEO Matt Baer emphasized that Stitch Fix's 15 years of proprietary customer data and algorithms, paired with human stylists, position the company to participate in future agentic shopping experiences (Digital Commerce 360 - AI). Behind the scenes, generative AI tools help stylists with item recommendations, assist with labor planning and real-time scheduling in fulfillment centers, and handle more routine customer service requests, with the company more than doubling the share of chats resolved without requiring additional support (Digital Commerce 360 - AI).