Meta has launched Muse for Small Business, an AI agent designed to perform tasks across a range of business software (Retail Dive - Technology). The tool integrates with software including Shopify, Stripe, Intuit QuickBooks, Asana, Box, Canva, and Zoom, and draws from companies' Instagram and Facebook business accounts to understand branding, storefronts, accounting, and customer records (Retail Dive - Technology). Meta is offering Muse free up to a certain number of tokens used, with subscribers charged $20 to $100 per month for additional usage (Retail Dive - Technology).
The rollout extends Meta's personal Muse assistant—launched for U.S. and Canadian users last month—into the commerce and operations space. Businesses can require human approval before Muse makes purchases or publishes information, and the tool uses single-card numbers for transactions without collecting passwords or payment details (Retail Dive - Technology). This represents a direct play for small-business automation across accounting, marketing, and fulfillment workflows.
However, Amazon has requested that Meta remove its e-commerce site from the Muse platform, citing lack of consent (Retail Dive - Technology). This mirrors Amazon's ongoing legal battle with Perplexity over AI agent access, signaling potential regulatory and contractual friction as AI agents gain autonomous purchasing power.