OpenAI has expanded ChatGPT Ads to 26 additional countries, bringing the platform's availability to 89 countries worldwide (OpenAI News). The expansion includes 14 new Latin American markets—Argentina, Chile, Colombia, and Peru—plus new availability across Europe, the Middle East, Africa, and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan (OpenAI News). Over 100,000 advertisers have run campaigns on ChatGPT since the ads product launched eight months ago (OpenAI News).
The platform reaches more than 1.2 billion people weekly who use ChatGPT to explore ideas, compare options, and make decisions (OpenAI News). For commerce practitioners, ChatGPT Ads target users during high-intent moments—when they are actively refining choices through conversation—making it a channel to reach customers mid-evaluation. Ads appear only on ChatGPT's Free and Go plans, while Pro, Plus, and Enterprise subscriptions remain ad-free (OpenAI News).
OpenAI plans to develop additional ad formats, buying options, and measurement capabilities in its next phase of growth (OpenAI News). The company maintains that conversations remain private from advertisers, customer data is not sold, and ads do not influence ChatGPT's answers, positioning the channel as privacy-first and trust-aligned for both users and advertisers.