OpenAI is introducing Businesses in ChatGPT in beta, a suite of tools designed to help companies connect with the platform's 1.2 billion weekly users. The offering consists of two main components: Business Hub, where companies can claim their business, manage key details, and upload product feeds with pricing and availability; and Business Agents, a new agentic capability that lets eligible ecommerce and online service businesses in the United States engage directly with customers in ChatGPT conversations.
Business Hub provides aggregated, privacy-protected insights into how people engage with a business on ChatGPT, including mention counts, website clicks, and discovery topics—common themes in conversations where the business is cited. Once claimed and verified, businesses can build and launch a Business Agent that appears when the company is mentioned in ChatGPT responses, allowing customers to click through to a separate, clearly labeled conversation to explore offerings and ask follow-up questions. Shopify merchants can streamline verification by connecting their store directly from Business Hub or the Shopify admin, with eligible products already integrated into ChatGPT through Shopify Catalog.
For commerce practitioners, this represents a shift in how product discovery and customer engagement happen within AI assistants. Businesses gain a channel to provide real-time product information and engage interested customers at the moment they are comparing options or making decisions, while ChatGPT maintains clear separation between its independent answers and sponsored or agent-driven conversations.