OpenAI is testing that let users start conversations with business-sponsored agents after clicking an ad in ChatGPT (Practical Ecommerce). The company is enhancing Ads Manager with new AI creative tools and launching integrations with as its first CRM partner and as its first ecommerce partner (Practical Ecommerce). unveiled Visual Search Ads that place advertisers in search results and pin closeups, pairing keyword relevance with ad format as users search and move closer to purchase decisions (Practical Ecommerce).
launched Koa, its first CRM reasoning model for Agentforce, developed with, trained on synthetic scenarios reflecting reasoning, tool use, and decision-making across CRM workflows (Practical Ecommerce). announced that its AgentCard will support payment credentials, enabling developers to build AI agents that complete purchases for humans with user authorization and payment protections (Practical Ecommerce)., a Europe-based payments provider, added support for the Universal Commerce Protocol, an open standard for agentic commerce co-developed by and industry partners, enabling merchants to accept card payments and mobile wallets across any UCP-connected platform (Practical Ecommerce).
launched Authenticated Delivery for North American shipments, using secure QR code authentication to ensure packages are released only to authorized recipients (Practical Ecommerce)., a conversion optimization platform, launched six AI agents to analyze store data, diagnose glitches, draft fixes, and measure results across conversion rate optimization, A/B testing, ADA compliance, and return on ad spend (Practical Ecommerce). These releases reflect a broader shift toward autonomous agents and AI-driven decision-making embedded directly into merchant platforms and payment infrastructure.