Organisation

Digital Commerce 360

Also known as: Digital Commerce 360

Articles
5
Coverage
Jul 10, 2026 – Aug 28, 2026
Type
company

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Products

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Amazon and Competitors Reshape AI Commerce Strategy

Amazon ranks 158th in AI Commerce despite leading traditional ecommerce

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommerceLLM

Amazon, which dominates traditional ecommerce sales rankings, placed 158th in Digital Commerce 360's new AI Commerce Rankings because it restricts third-party AI agent access to its catalog data. The gap reveals how retailers embracing open agentic commerce strategies—like Walmart at 37th—are capturing disproportionate AI-driven traffic from platforms such as ChatGPT and Gemini.

Retailers compete on AI adoption to boost conversion rates

AI Commerce Rankings reveal smaller retailers outpacing giants in AI channels

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
Analytics

Digital Commerce 360 and ReFiBuy launched quarterly AI Commerce Rankings showing that top AI-discovery retailers like Nixon, Online Labels, and CustomInk rank far below traditional sales leaders, with automotive parts climbing 20.1 positions and flowers declining 17.8 in Q2 2026. Merchants must treat AI shopping optimization as ongoing work, not a one-time project, as the market shifts rapidly and larger brands risk losing visibility to specialized competitors in AI agents.

Retailers prepare for agentic AI and holiday season automation

ReFiBuy launches Q2 AI1000 with self-service retailer portal

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsLLM

ReFiBuy released its Q2 AI1000 rankings with a new self-service portal allowing retailers to track their agentic commerce performance across four key factors, with 972 of 1,000 retailers changing positions quarter-over-quarter. The quarterly update cadence reflects the rapid evolution of AI models and agentic commerce, making real-time benchmarking critical for retailers preparing for holiday 2026.

AI agents transform shopping experience with autonomous guidance

Digital Commerce 360 launches AI Commerce Rankings with ReFiBuy

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsPIM

Digital Commerce 360 and ReFiBuy introduced the AI Commerce Rankings, a quarterly benchmark measuring how prepared the Top 1000 retailers are for AI-driven shopping and agentic product discovery. The new rankings assess bot friendliness, AI source traffic, diversity of AI sources, and 90-day momentum—metrics commerce leaders need to evaluate readiness as AI shopping reshapes product discovery.

Industry Benchmarks Measure AI Readiness Across Retail Sector

AI Commerce Rankings reveal readiness gaps across 1000 retailers

Retail / DTC › Other Miscellaneous Retailers › Pet and Pet Supplies Retailers
ESB / iPaaSLLM

Digital Commerce 360 and ReFiBuy published the first AI Commerce Rankings, scoring 1000 retailers on AI readiness with an average score of 41.9 out of 100, showing that top online sellers are not necessarily positioned for AI-driven shopping. Commerce teams must audit product data accessibility and answer-engine visibility now, as ChatGPT dominates 80% of AI-referred traffic and the competitive landscape is shifting rapidly.