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News › Organisations › OpenAI

Organisation

OpenAI

a.k.a. Also known as: OpenAI

Articles
18
Coverage
Jun 10, 2026 – Jun 28, 2026
Type
company

Themes

  • AI agents transform commerce operations and payments2
  • AI commerce ecosystem expands with new partnership frameworks2
  • Enterprise AI platforms expand cloud partnerships and access2
  • AI adoption outpaces ability to measure ROI impact1
  • AI agents transform commerce workflows and customer service1
  • AI search and discovery reshape customer shopping experiences1
  • AI Transforms Affiliate Marketing and Creator Commerce1
  • AI-driven loyalty programs reshape retail customer engagement1
  • Data quality and CRM preparation critical for AI success1
  • Enterprise AI agents reshape B2B and commerce operations1
  • Enterprise retailers embrace AI for competitive advantage1
  • Financial Services Integrate Advanced AI Into Core Banking Systems1
  • Retailers adopt AI to accelerate personalization and speed1
  • Retailers deploy AI training and automation at scale1
  • Retailers deploy conversational AI to transform shopping experience1

Products

  • ChatGPT
  • ChatGPT Enterprise
  • Codex
  • Credit Analysis Pro GPT
  • GPTBot
  • Instant Checkout
  • Model Context Protocol
  • OpenAI
  • OpenAI APIs
  • OpenAI frontier models
  • OpenAI models
  • Retail Banking Legal Assistant GPT

Articles

View in news feed →
AI Transforms Affiliate Marketing and Creator CommerceAI-generated

Amazon tests ChatGPT ads for Prime Day shopping event

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Amazon is running sponsored ads on ChatGPT to promote Prime Day, marking the e-commerce giant's entry into OpenAI's new advertising platform. Commerce teams should watch ChatGPT ads closely as a potential customer acquisition channel, especially as early adopters may secure lower rates before prices rise.

Jun 28, 2026View full article →
Enterprise AI agents reshape B2B and commerce operationsAI-generated

Salesforce launches AI agents for B2B and B2C ecommerce

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers

Salesforce released updates to Agentforce Commerce on June 24, 2026, introducing AI agents for B2B buyers and merchants, headless commerce capabilities, and integrations with ChatGPT and Google AI. The native integration of AI agents directly into catalogs, inventory, and orders eliminates manual reconciliation and enables procurement workflows via WhatsApp and SMS for B2B commerce teams.

Jun 25, 2026View full article →
Retailers deploy conversational AI to transform shopping experienceAI-generated

Omio builds conversational travel on OpenAI models

Business Services › Travel Arrangement and Reservation Services › Travel Agencies

Omio launched a ChatGPT-powered travel experience that connects OpenAI models directly to real-time transportation inventory across 3,000+ providers in 47 countries, enabling travelers to book journeys through natural-language conversation. For commerce practitioners, this demonstrates how conversational AI can shift customer discovery from search-based interfaces to AI-native experiences that integrate live operational data and drive faster product development cycles.

Jun 24, 2026View full article →
AI adoption outpaces ability to measure ROI impactAI-generated

Bing upgrades AI Performance Report with expanded visibility metrics

Analytics

Bing has improved its AI Performance Report in Webmaster Tools with new metrics including query intent, topic classification, and citation share to help publishers track visibility in AI-generated answers. Commerce teams can now reverse-engineer high-performing pages and identify optimization opportunities across Copilot citations and AI-generated summaries in Bing.

Jun 23, 2026View full article →
Retailers adopt AI to accelerate personalization and speedAI-generated

AI-driven ecommerce traffic converts 42% better than non-AI sources

Retail / DTC › Department Stores

Adobe data from March 2026 shows AI-directed traffic to retailer websites now converts 42% more often than non-AI traffic, a dramatic reversal from a year prior when AI traffic converted at half the rate. This shift reshapes how merchants prioritize AI investments and optimize their content strategies for emerging agentic commerce platforms.

Jun 19, 2026View full article →
AI search and discovery reshape customer shopping experiencesAI-generated

Pinterest launches Ask Pinterest experimental AI shopping app

Retail / DTC › Other Miscellaneous Retailers › Pet and Pet Supplies Retailers

Pinterest launched Ask Pinterest, a limited-access experimental AI app that processes natural-language queries for multi-step shopping decisions and retains context across sessions. The app will inform future AI-powered shopping experiences across Pinterest's main platform, positioning the company deeper into agentic AI as major retailers race to integrate AI assistants.

Jun 19, 2026View full article →
Enterprise retailers embrace AI for competitive advantageAI-generated

Ecommerce platforms embrace agentic AI and payment innovation in June

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

A wave of new ecommerce tools launched in June 2026, including agentic commerce infrastructure from Visa and OpenAI, AI-powered product discovery platforms, and payment integrations from major providers. Commerce teams now have access to AI agents that automate pricing, customer service, and marketplace management—reshaping how merchants operate at scale.

Jun 18, 2026View full article →
AI agents transform commerce workflows and customer serviceAI-generated

Shopify Spring Edition launches four agentic commerce features

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Shopify announced its Spring Edition with four major agentic commerce features: Agentic Admin for managing AI storefronts, Shop Campaigns expanding to ChatGPT and Pinterest, Sidekick App Extensions for third-party integrations, and a personalized shopping assistant in the Shop App. Commerce teams can now track AI channel performance, optimize product visibility across answer engines, and embed AI agents deeper into their merchant and buyer workflows.

Jun 18, 2026View full article →
AI commerce ecosystem expands with new partnership frameworksAI-generated

OpenAI launches Partner Network with $150M investment

LLM

OpenAI announced the OpenAI Partner Network, a program supporting global partners in building, selling, and deploying AI solutions, backed by $150 million in investment and plans to train 300,000 certified consultants by end of 2026. For commerce practitioners, this ecosystem approach signals OpenAI's bet that enterprise AI adoption depends less on model capability and more on integration expertise, workflow redesign, and change management—creating opportunities for consultants and systems integrators to capture value in the implementation layer.

Jun 15, 2026View full article →
AI commerce ecosystem expands with new partnership frameworksAI-generated

Agentic commerce drives merchant payments innovation and European market growth

Food Service / Hospitality › Restaurants and Other Eating Places › Full-Service Restaurants

A survey of 500 merchants revealed 65% are considering new payment partners to support agentic commerce, while a European study pegged the potential market at over €310 billion within ten years. For commerce practitioners, these findings signal that agentic shopping is moving from hype to infrastructure investment, with trust and data readiness becoming competitive moats.

Jun 15, 2026View full article →
AI agents transform commerce operations and paymentsAI-generated

Visa partners with OpenAI to power agent-led payments

Fintech / Payments › Depository Credit Intermediation › Commercial Banking

Visa and OpenAI announced a partnership to integrate Visa's payment capabilities directly into OpenAI's platform, enabling AI agents to make secure, verified purchases. The collaboration addresses a critical infrastructure gap for agentic commerce, which McKinsey estimates could reach $1 trillion to $5 trillion globally by 2030, giving merchants and payment networks a standardized framework to handle agent transactions safely.

Jun 13, 2026View full article →
AI agents transform commerce operations and paymentsAI-generated

ShopAgentic raises €1.9M to build agentic-native commerce platform

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

ShopAgentic, founded by e-commerce veterans, announced a €1.9M pre-seed round led by May Ventures and Greenfield Capital to build a platform designed from the ground up for agent buyers, not just human shoppers. The shift from human-centric to agent-centric commerce represents a fundamental reimagining of platform architecture that commerce practitioners must prepare for as agent traffic begins to exceed human traffic.

Jun 13, 2026View full article →
Financial Services Integrate Advanced AI Into Core Banking SystemsAI-generated

BBVA deploys ChatGPT Enterprise across 100,000 employees globally

Fintech / Payments › Depository Credit Intermediation › Commercial Banking

BBVA has integrated OpenAI's ChatGPT Enterprise across its organization, with over 100,000 employees now using the tool and custom GPTs built for specialized workflows in legal, risk, and customer service. For commerce and fintech practitioners, this demonstrates how regulated financial institutions can scale generative AI securely while achieving measurable efficiency gains—an 80% improvement in selected workflows—and reshaping banking operations end-to-end.

Jun 12, 2026View full article →
Enterprise AI platforms expand cloud partnerships and accessAI-generated

OpenAI and Oracle partner to simplify enterprise AI access

LLM

OpenAI and Oracle are launching a partnership that lets Oracle Cloud Infrastructure customers apply their existing cloud commitments toward OpenAI models and Codex, rolling out in coming weeks. For commerce teams already locked into Oracle contracts, this eliminates procurement friction and aligns AI adoption with established enterprise purchasing workflows.

Jun 11, 2026View full article →
Enterprise AI platforms expand cloud partnerships and accessAI-generated

LSEG scales trusted AI with OpenAI across financial markets

Fintech / Payments › Securities and Commodity Exchanges

London Stock Exchange Group deployed ChatGPT Enterprise and OpenAI APIs globally, reducing product release cycles from 3–6 months to 2 weeks while enabling thousands of employees within weeks. For commerce practitioners, the case demonstrates how enterprise AI adoption at scale requires balancing speed with governance—and how workflow redesign, not just task automation, drives transformative productivity gains.

Jun 11, 2026View full article →
AI-driven loyalty programs reshape retail customer engagementAI-generated

Gale research shows AI reshapes brand loyalty and consumer preferences

Retail / DTC › Department Stores

New research from Gale reveals that 56% of consumers are comfortable delegating their entire brand communications through AI, with roughly a quarter planning to set brand preferences with AI within the next year. Commerce marketers must rethink loyalty strategies and double down on first-party data as agentic AI increasingly filters consumer-brand relationships.

Jun 11, 2026View full article →
Retailers deploy AI training and automation at scaleAI-generated

Walmart trains store employees to use AI through OpenAI and Google

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Walmart launched a certification program with OpenAI to train store-level associates on AI tools, following an earlier partnership with Google, with the company emphasizing responsible use and human judgment. For commerce practitioners, this signals a shift toward democratizing AI skills across front-line and operations roles, enabling employees to build custom tools that reduce costs and improve customer experience without replacing human decision-making.

Jun 11, 2026View full article →
Data quality and CRM preparation critical for AI successAI-generated

commercetools outlines four-layer framework for agentic-ready product data

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

commercetools published a guide explaining how to structure product data across master, dynamic, outcome-focused, and organizational layers to enable visibility in AI shopping agents. Merchants without properly formatted product data risk invisibility as Gartner estimates 20% of online transactions will flow through AI platforms by 2030.

Jun 10, 2026View full article →