Organisation

Perplexity

Also known as: Perplexity

Articles
8
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Jun 10, 2026 – Oct 8, 2026
Type
company

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Products

Articles

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Commerce Platforms Defend Against AI-Driven Bot Threats

Salesforce advises layered bot defense for AI crawler era

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsEcommerce

Salesforce published a bot mitigation framework distinguishing malicious scrapers from beneficial AI crawlers that drive product discovery through ChatGPT and Perplexity. Commerce teams must balance site performance with visibility in AI-powered search, especially during peak traffic events like Cyber Week.

Retailers Deploy AI to Personalize Shopping and Discovery

Revelyst brands track AI-driven product discovery trends in 2026

Retail / DTC › Sporting Goods, Hobby, and Musical Instrument Retailers › Sporting Goods Retailers
LLMSearch

Revelyst, which operates outdoor recreation brands including CamelBak and Camp Chef, is monitoring how consumers use AI tools like ChatGPT and Perplexity to research product features and specifications outside brand websites. Understanding these AI-driven discovery patterns helps commerce teams optimize product detail pages and identify features consumers prioritize during high-consideration purchases.

Developers grapple with AI safety guardrails in production

Amazon requests removal from Meta's Muse AI shopping agent

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
LLMPayment & Tax

Amazon asked Meta to remove it from the Muse AI agent experience, which was launched earlier this month and can make purchases on behalf of users without advance notice or authorization. The move reflects growing tension over how AI agents access e-commerce platforms and highlights the need for explicit opt-in frameworks rather than opt-out models in agentic commerce.

Industry Benchmarks Measure AI Readiness Across Retail Sector

AI marketing channels mirror traditional ecommerce promotion tactics

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
LLMSearch

Ecommerce marketers are discovering that AI-powered search, chat, and advertising platforms require the same fundamental tactics—SEO, sponsored content, email, and ads—that worked before generative AI arrived. For practitioners, the lesson is clear: master visibility, trust, and customer relationships in new interfaces, because the underlying marketing problems haven't changed.

Generative AI Drives Measurable Growth in E-Commerce Sales and Traffic

Claude launches product cards; Adobe reports 138% AI retail growth

Retail / DTC › Department Stores
AnalyticsLLM

Claude has begun displaying product cards across shopping categories, signaling a move toward agentic commerce where AI handles purchases on behalf of users. Adobe data shows AI-driven retail traffic surged 138% year-over-year, with answer-engine traffic converting 54% higher and potentially reducing returns by 69%—reshaping how merchants compete in AI-powered search.

Agentic AI Platforms Reshape Ecommerce and Commerce Operations

Bloomreach publishes agentic commerce platform evaluation framework for retailers

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
ESB / iPaaSLLM

Bloomreach released a structured buyer's guide for evaluating agentic commerce platforms, covering five criteria including conversational AI quality, external agent connectivity, and autonomous marketing capabilities. Commerce teams need this framework now because AI shopping agents are already discovering and purchasing products, and retailers without proper platform infrastructure are losing sales before human visitors arrive.

Data quality and CRM preparation critical for AI success

commercetools outlines four-layer framework for agentic-ready product data

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommerceLLM+1

commercetools published a guide explaining how to structure product data across master, dynamic, outcome-focused, and organizational layers to enable visibility in AI shopping agents. Merchants without properly formatted product data risk invisibility as Gartner estimates 20% of online transactions will flow through AI platforms by 2030.

General AI in Commerce

Perplexity launches Personal Computer for Windows machines

LLM

Perplexity announced Personal Computer is coming to Windows, enabling AI agents to work directly with local files, native Microsoft apps, and the web in a unified interface. For commerce teams, this bridges the local-web gap that slows enterprise workflows—finance can reconcile Excel models with web data, sales can refresh proposals from mobile to desktop, and legal can finalize deal documents across synced folders.