Pinterest launched an experimental artificial intelligence-powered app called Ask Pinterest (Retail Dive - Technology). The limited-access app processes natural-language queries from users making multi-step decisions that don't fit neatly into a single search, such as planning a dinner party on a budget. The app will retain context across sessions and responses will be used to inform future AI-powered experiences across Pinterest's main app (Retail Dive - Technology).
Pinterest sees itself as an AI-enabled shopping assistant and this launch follows a record $4 billion investment to deepen its relationship with Amazon Web Services and improve visual search features (Retail Dive - Technology). The app will work with Pinterest's taste graph—a set of user insights and visual data cues—to power personalized recommendations. For commerce practitioners, this represents Pinterest's continued shift toward agentic AI shopping experiences that could influence how brands and retailers integrate with the platform's discovery ecosystem.
The move comes as major retailers including Etsy, Target, and Walmart partner with Google's Gemini and Microsoft's Copilot, while Amazon and Walmart already operate proprietary consumer-facing AI assistants (Retail Dive - Technology). However, consumer concerns persist: 73% of respondents expressed concern about how AI would use their personal shopping data (Retail Dive - Technology).