Shopify is rolling out a new set of tools designed to help merchants understand how their products appear across AI shopping platforms such as ChatGPT, Google Gemini and Microsoft Copilot. The features, announced as part of Shopify's latest Editions product showcase, give merchants a new dashboard inside Shopify's admin panel where they can track sales, orders and conversions generated through AI shopping channels.
Merchants can also see what kinds of questions shoppers are asking AI tools and identify gaps in their product information that may be preventing products from appearing in AI-generated recommendations. This positions Shopify to capitalize on the growing adoption of agentic AI shopping as a new commerce channel, enabling merchants to optimize their presence across conversational AI platforms alongside traditional marketplaces.