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Adobe Analytics

by Adobe

Also known as: Adobe Analytics

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5
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Jun 17, 2026 – Oct 2, 2026
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Analytics Platform

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AI tools reduce product returns through smarter shopping

Adobe data shows AI shopping reduces returns for ecommerce

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsLLM

Adobe's August 2026 report found that 69% of shoppers using AI assistance said they were less likely to return items, with AI-referred visitors converting 60% higher than non-AI traffic. Better product information and reduced purchase uncertainty could help merchants win both sales and lower return rates.

General AI in Commerce

Claude surges as top AI referral source for online retailers

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsEcommerce+1

Anthropic's Claude jumped from powering traffic for just one retailer in Q1 2026 to 15 in Q2, while ChatGPT's dominance declined from 844 retailers to 722 over the same period. For commerce teams, the shift signals that AI shopping experiences are fragmenting across multiple platforms, requiring multi-channel optimization strategies.

AI-driven traffic and referrals boost conversion rates significantly

Adobe data shows AI-referral traffic converts 60% higher

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
AnalyticsLLM

Shoppers arriving at retail sites from AI platforms convert at 60% higher rates and spend 53% more per visit than non-AI traffic, according to Adobe Analytics data from July 2026. For commerce teams, this signals that AI-driven discovery is becoming a high-value channel—but only if product content is optimized for machine readability, where 39% of retailers still lag.

Retail automation expands with shelf scanning and inventory tech

Online retailers adopt AI for discovery, conversion, and payments in 2026

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
AnalyticsEcommerce+1

Web traffic from AI platforms like ChatGPT and Gemini to retail sites doubled year-over-year in May 2026, while AI-driven traffic converts 42% more often than non-AI traffic. Retailers are racing to optimize product data for AI discovery and integrate agentic commerce into payment flows as traditional search stagnates.

Generative AI Drives Measurable Growth in E-Commerce Sales and Traffic

Claude launches product cards; Adobe reports 138% AI retail growth

Retail / DTC › Department Stores
AnalyticsLLM

Claude has begun displaying product cards across shopping categories, signaling a move toward agentic commerce where AI handles purchases on behalf of users. Adobe data shows AI-driven retail traffic surged 138% year-over-year, with answer-engine traffic converting 54% higher and potentially reducing returns by 69%—reshaping how merchants compete in AI-powered search.