Generative AI Drives Measurable Growth in E-Commerce Sales and TrafficAI-generated Claude launches product cards; Adobe reports 138% AI retail growth
Retail / DTC › Department Stores
Claude has begun displaying product cards across shopping categories, signaling a move toward agentic commerce where AI handles purchases on behalf of users. Adobe data shows AI-driven retail traffic surged 138% year-over-year, with answer-engine traffic converting 54% higher and potentially reducing returns by 69%—reshaping how merchants compete in AI-powered search.
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