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Pinterest Performance+

by Pinterest

Also known as: Pinterest Performance+

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Sep 18, 2026
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AI-Powered Advertising Suite

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Retailers deploy AI to boost product discovery and visibility

Pinterest launches Visual Search Ads and AI performance tools for brands

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies
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Pinterest unveiled Visual Search Ads, expanded Performance+ automation, and new creator-integration features at its Tuesday event, positioning itself as a full-funnel performance marketing platform powered by AI. For commerce teams, the tools address lower-funnel conversion with existing creative assets and tap into Pinterest's 640 million monthly users—over half Gen Z—where 96% of searches are unbranded.