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Pinterest

Also known as: Pinterest

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5
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Jun 12, 2026 – Sep 25, 2026
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company

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AI Personalization Powers Ecommerce at Scale

OpenAI, Pinterest, and Salesforce debut AI commerce tools for merchants

Media / Information Technology › Software Publishers
CRMEcommerce+1

OpenAI launched Sponsored Agents in ChatGPT Ads with HubSpot and Shopify integrations, Pinterest unveiled Visual Search Ads, and Salesforce released Koa, a CRM reasoning model for Agentforce, alongside tools from FedEx, Google, and others. These releases signal accelerating adoption of agentic commerce, AI-assisted workflows, and intelligent automation across the merchant technology stack.

Retailers deploy AI to boost product discovery and visibility

Pinterest launches Visual Search Ads and AI performance tools for brands

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies
AnalyticsLLM+1

Pinterest unveiled Visual Search Ads, expanded Performance+ automation, and new creator-integration features at its Tuesday event, positioning itself as a full-funnel performance marketing platform powered by AI. For commerce teams, the tools address lower-funnel conversion with existing creative assets and tap into Pinterest's 640 million monthly users—over half Gen Z—where 96% of searches are unbranded.

AI search and discovery reshape customer shopping experiences

Pinterest launches Ask Pinterest experimental AI shopping app

Retail / DTC › Other Miscellaneous Retailers › Pet and Pet Supplies Retailers
CDPLLM+1

Pinterest launched Ask Pinterest, a limited-access experimental AI app that processes natural-language queries for multi-step shopping decisions and retains context across sessions. The app will inform future AI-powered shopping experiences across Pinterest's main platform, positioning the company deeper into agentic AI as major retailers race to integrate AI assistants.

Enterprise retailers embrace AI for competitive advantage

Ecommerce platforms embrace agentic AI and payment innovation in June

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommerceLLM+1

A wave of new ecommerce tools launched in June 2026, including agentic commerce infrastructure from Visa and OpenAI, AI-powered product discovery platforms, and payment integrations from major providers. Commerce teams now have access to AI agents that automate pricing, customer service, and marketplace management—reshaping how merchants operate at scale.

General AI in Commerce

Pinterest signs $4 billion AI deal with AWS through 2031

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
DataSearch

Pinterest inked a $4 billion, multi-year agreement with Amazon Web Services to accelerate its visual search and AI capabilities, the largest deal in the company's history. The partnership positions visual search as a core commerce tool, signaling that platforms are betting heavily on AI-driven discovery to compete in shopping experiences.