Product

Salesforce Commerce Cloud B2C Commerce

by Salesforce

Also known as: Salesforce Commerce Cloud B2C Commerce

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1
Coverage
Oct 1, 2026
Type
Ecommerce Platform

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AI agents reshape commerce operations and customer experience

West Marine boosts conversion with Salesforce AI-native search and agents

Retail / DTC › Other Motor Vehicle Dealers › Boat Dealers
EcommerceLLM+1

West Marine deployed Agentic Commerce Search and Skipper, an AI shopping agent, to replace manual search rules and deliver personalized product discovery on its ecommerce site. The move drove an 8.5% conversion uplift in the first month and cut manual search configuration by 97%, freeing the team to focus on strategic priorities rather than operational overhead.