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Salesforce

Also known as: Salesforce

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19
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Jun 10, 2026 – Oct 8, 2026
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company

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Commerce Platforms Defend Against AI-Driven Bot Threats

Salesforce advises layered bot defense for AI crawler era

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsEcommerce

Salesforce published a bot mitigation framework distinguishing malicious scrapers from beneficial AI crawlers that drive product discovery through ChatGPT and Perplexity. Commerce teams must balance site performance with visibility in AI-powered search, especially during peak traffic events like Cyber Week.

Commerce Platforms Integrate AI Into Social and Conversational Channels

Salesforce launches native TikTok integration for in-app checkout

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommercePayment & Tax

Salesforce Commerce Cloud is partnering with TikTok to enable native in-app shopping through TikTok Shop, Buy Direct ads, and a Shopping Assistant, allowing merchants to process transactions without redirecting users while remaining the Merchant of Record. For commerce teams, this eliminates checkout friction, unifies inventory and customer data across platforms, and taps into agentic commerce channels that have grown 200% year-over-year.

AI agents reshape commerce operations and customer experience

West Marine boosts conversion with Salesforce AI-native search and agents

Retail / DTC › Other Motor Vehicle Dealers › Boat Dealers
EcommerceLLM+1

West Marine deployed Agentic Commerce Search and Skipper, an AI shopping agent, to replace manual search rules and deliver personalized product discovery on its ecommerce site. The move drove an 8.5% conversion uplift in the first month and cut manual search configuration by 97%, freeing the team to focus on strategic priorities rather than operational overhead.

AI Personalization Powers Ecommerce at Scale

OpenAI, Pinterest, and Salesforce debut AI commerce tools for merchants

Media / Information Technology › Software Publishers
CRMEcommerce+1

OpenAI launched Sponsored Agents in ChatGPT Ads with HubSpot and Shopify integrations, Pinterest unveiled Visual Search Ads, and Salesforce released Koa, a CRM reasoning model for Agentforce, alongside tools from FedEx, Google, and others. These releases signal accelerating adoption of agentic commerce, AI-assisted workflows, and intelligent automation across the merchant technology stack.

Enterprise platforms race to embed AI agents in commerce

Salesforce and Anthropic launch agentic commerce blueprints for merchants

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
ESB / iPaaSEcommerce+1

Anthropic and Salesforce Commerce Cloud released starter kits and pre-built agents—a Shopper Agent for storefront conversations and a Merchant Agent for back-office operations—enabling merchants to deploy AI-powered commerce workflows in days rather than weeks. For commerce practitioners, this cuts operational bottlenecks like task completion time by over 86% while opening new agentic channels where consumer discovery is shifting.

General AI in Commerce

Claude surges as top AI referral source for online retailers

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsEcommerce+1

Anthropic's Claude jumped from powering traffic for just one retailer in Q1 2026 to 15 in Q2, while ChatGPT's dominance declined from 844 retailers to 722 over the same period. For commerce teams, the shift signals that AI shopping experiences are fragmenting across multiple platforms, requiring multi-channel optimization strategies.

AI-Powered Email and Marketing Automation at Scale

Salesforce releases holiday 2026 predictions and state of ecommerce data

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommerceLLM

Salesforce's Head of Agentic Commerce Caila Schwartz released the company's State of Commerce report and Holiday 2026 Predictions, showing agentic search converting at 2.5–3.5%, 15% of shoppers starting with LLMs, and one in five e-commerce visits predicted to come from non-human traffic. Commerce teams need to prioritize branded agent deployment and data unification as agentic commerce becomes the dominant discovery and conversion channel.

Enterprise Retailers Deploy AI Solutions for Peak Season

commercetools launches AI-powered Smart Data Modeler for product catalogs

Media / Information Technology › Software Publishers
EcommerceLLM+1

commercetools released Smart Data Modeler, an AI assistant that analyzes product data and proposes structured product types and attributes in minutes, reducing what traditionally took months of manual modeling work. For commerce teams migrating from legacy systems or preparing catalogs for AI shopping channels, this cuts migration risk, accelerates time-to-market, and frees technical resources from repetitive schema design.

Retailers prepare for agentic AI and holiday season automation

ReFiBuy launches Q2 AI1000 with self-service retailer portal

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsLLM

ReFiBuy released its Q2 AI1000 rankings with a new self-service portal allowing retailers to track their agentic commerce performance across four key factors, with 972 of 1,000 retailers changing positions quarter-over-quarter. The quarterly update cadence reflects the rapid evolution of AI models and agentic commerce, making real-time benchmarking critical for retailers preparing for holiday 2026.

AI moves from pilot phase to production deployment

Commerce leaders shift AI focus from pilots to scaling operations

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
CRMEcommerce+1

More than a third of agentic AI users have moved beyond experimentation to scaling AI across functions and teams, according to Salesforce's State of Commerce report. Success now hinges on unified data and measurable ROI, as poor data integration and fragmented systems emerge as the primary barriers to enterprise-wide deployment.

AI-Powered Shopping Assistants Transform Retail Customer Experience

Pacsun leverages Salesforce Agentforce to drive Gen Z commerce growth

Retail / DTC › Clothing and Clothing Accessories Retailers
EcommerceLLM+1

Pacsun built a 360-degree customer view in six months using Salesforce Agentforce Commerce and launched ChatGPT catalog integration, achieving 11.1% orders growth and 100% platform uptime. For commerce teams, agentic AI and unified customer data are now table-stakes for competing in social-first, omnichannel retail.

Monetization Strategies Emerge as AI Shopping Tools Go Mainstream

Two-thirds of holiday shoppers use AI for gift purchases

Retail / DTC › Other Miscellaneous Retailers › All Other Miscellaneous Retailers
LLM

A survey by Attentive found that 67% of shoppers have used AI tools like ChatGPT, Gemini, and Perplexity in the last three months to manage purchases, with Gen Z adoption reaching 80%. Retailers that personalize experiences and leverage AI to understand customer preferences before the holiday rush will capture early-shopping demand and build stronger customer relationships.

AI agents transform shopping experience with autonomous guidance

Agentic storefronts drive 20% of retail sales in 2025 holiday season

Retail / DTC › Clothing and Clothing Accessories Retailers
CDPEcommerce+1

AI agents accounted for $262 billion in holiday spend and 20% of all retail sales during the 2025 season, with 90% of surveyed brands now using AI to personalize shopping experiences. Commerce teams must rethink e-commerce from static websites to conversational, full-funnel agentic storefronts that reduce friction and capture intent data unavailable in traditional click-based models.

AI Order Management and Fulfillment Transforms Retail Operations

Salesforce details five real-world AI order-servicing scenarios for commerce.

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
CRMLLM+1

Salesforce published a detailed guide showing how AI agents handle order inquiries, returns, cancellations, proactive updates, and upsell opportunities when connected to live order data. For commerce leaders, the examples demonstrate that agentic order servicing is operationally viable now—not theoretical—and can reduce support costs while driving loyalty and revenue.

Headless commerce and agentic AI reshape B2B platforms

Salesforce launches B2B Commerce with agentic AI and headless flexibility

Technology Services › Computer Systems Design and Related Services › Custom Computer Programming Services
ESB / iPaaSEcommerce+1

Salesforce released new B2B Commerce features including a Buyer Agent powered by Agentforce, AI-driven search, and headless architecture to unify fragmented buying channels. Commerce teams can now reduce friction across sales, digital storefronts, and back-end systems while scaling customer service without increasing headcount.

Agentic AI and Autonomous Commerce Strategy Shifts

Salesforce launches Storefront Next and Commerce Apps framework

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
CRMEcommerce+1

Salesforce released its June 2026 B2C Commerce update featuring Storefront Next for faster implementations, a new Commerce Apps framework for clicks-not-code extensibility, and an Agentic Developer Toolkit with AI-assisted coding capabilities. Commerce teams gain enterprise-grade features with reduced setup complexity, lower implementation costs, and native AI agent integration across storefronts and CRM systems.

Enterprise AI agents reshape B2B and commerce operations

Salesforce launches AI agents for B2B and B2C ecommerce

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
EcommerceLLM+1

Salesforce released updates to Agentforce Commerce on June 24, 2026, introducing AI agents for B2B buyers and merchants, headless commerce capabilities, and integrations with ChatGPT and Google AI. The native integration of AI agents directly into catalogs, inventory, and orders eliminates manual reconciliation and enables procurement workflows via WhatsApp and SMS for B2B commerce teams.

Agentic AI Platforms Reshape Ecommerce and Commerce Operations

Kyle Montgomery on Agentic Commerce: Off-Site, On-Site, Back-Office

Retail / DTC › Other Miscellaneous Retailers › All Other Miscellaneous Retailers
EcommerceLLM

Salesforce Commerce Trailblazer Kyle Montgomery breaks agentic commerce into three strategic buckets—off-site AI agents, on-site storefronts, and back-office automation—offering small businesses a roadmap to compete in an AI-driven marketplace. Commerce teams can prioritize off-site optimization first, then build toward integrated on-site and backend AI capabilities as their comfort with the technology grows.

General AI in Commerce

Perplexity launches Personal Computer for Windows machines

LLM

Perplexity announced Personal Computer is coming to Windows, enabling AI agents to work directly with local files, native Microsoft apps, and the web in a unified interface. For commerce teams, this bridges the local-web gap that slows enterprise workflows—finance can reconcile Excel models with web data, sales can refresh proposals from mobile to desktop, and legal can finalize deal documents across synced folders.