Anthropic launched a blueprint for building commerce agents on Claude, including reference code, guardrails, and best practices for a shopping agent (customer browsing and purchasing) and a merchant agent (inventory, pricing, and promotion management) (Salesforce Commerce Blog). Salesforce Commerce Cloud customers can now deploy these agents natively, with the Shopper Agent handling end-to-end transactions on the storefront and the Merchant Agent providing data-driven insights and task automation in the back office.
The Merchant Agent delivers measurable efficiency gains: Commerce Cloud customers using it are seeing time-to-task completion cut by over 86% on average (Salesforce Commerce Blog). Real-world results are already visible—Cacau Show reported a 32% increase in conversion and a 50% increase in revenue after launching Shopper Agent on its site (Salesforce Commerce Blog). For commerce practitioners, this represents a shift from experimental AI to production-ready, governed agents embedded directly into merchant workflows.
Salesforce also opened a Model Context Protocol (MCP) server that exposes Commerce Cloud data—catalog, inventory, pricing, and order information—to any AI model, including Claude (Salesforce Commerce Blog). Consumer use of agentic search as a first stop in shopping grew 200% year-over-year, with 90% of commerce leaders believing LLMs will be essential to product discovery by 2027 (Salesforce Commerce Blog). Merchants can now choose to build custom agent experiences or deploy pre-built agents, positioning themselves in the emerging agentic discovery channels where high-intent shoppers are increasingly beginning their journey.