Reactiv, a platform helping Shopify merchants build and manage native mobile apps, deployed an AI Scheduler on Amazon Bedrock AgentCore that automates homepage and promotional updates without manual intervention. Merchants describe desired changes in natural language—such as
Enterprise platforms race to embed AI agents in commerce
EcommerceLLMAmazon Web ServicesReactivShopifyAmazon Bedrock AgentCoreStrands Agents
Reactiv cuts mobile commerce configuration time 80% with Amazon Bedrock AgentCore
Reactiv deployed a three-agent AI system on Amazon Bedrock AgentCore that automates mobile app updates for Shopify merchants, reducing configuration time from 17 hours to 3 hours and reaching production 33% faster. For commerce practitioners, this demonstrates how managed agent runtimes with persistent memory and native MCP support can compress manual content-management workflows into autonomous, scheduled operations.