Shopify has released its spring 2026 Editions with expanded agentic commerce features, AI-powered marketing autopilot, physical returns options, and integration of the Sidekick AI assistant into third-party apps (Practical Ecommerce). The Catalog API now supports sign-in with Shop for personalized results, Shop Pay has been extended to external sites, and merchants can monitor product performance on ChatGPT, Copilot, and similar platforms (Practical Ecommerce).
Adobe announced Brand Visibility, a tool for generative engine optimization that shows how brands appear across ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI, including mentions, audience reach, share of voice, and content gaps (Practical Ecommerce). Adyen introduced Adyen Agentic, a suite of modular APIs for selling through conversational AI platforms, with three layers—Agentic Feed, Agentic Cart, and Agentic Payments—that function as a universal translator across agent platforms and payment methods (Practical Ecommerce). These developments signal that agentic commerce is moving from concept to production infrastructure, enabling merchants to operate seamlessly across AI assistants without rebuilding core systems.
Beyond the major platforms, specialized tools are accelerating adoption: Threekit launched Sales Agent for manufacturers to automate proposal generation, Bloomreach released a Sidekick extension for Loomi to provide real-time search ranking visibility, and Peec AI launched AI Shopping Analytics to track product visibility across AI assistants (Practical Ecommerce). Payment infrastructure is also evolving—Alchemy's AgentCard allows AI agents to transact using Visa-issued tokens with built-in spend controls, while SumUp expanded to Canada with Payment Links for secure, shareable payment collection (Practical Ecommerce).