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Google Search Console now tracks AI Mode prompts as queries

Google's AI Mode records user prompts as search queries in Search Console, including follow-up interactions like "yes" and "yes, pricing." Commerce teams can now filter and analyze these AI-driven queries using regex and third-party tools to understand how customers interact with generative AI and optimize content accordingly.

Google's AI Mode records initial and follow-up prompts as search queries within Search Console (Practical Ecommerce). After SEO Manager Anastasia Kourou questioned why Search Console listed AI-like prompts such as "yes" and "yes, pricing" as search queries, Google's John Mueller confirmed these were follow-up prompts from users on AI Mode (Practical Ecommerce).

E-commerce practitioners can identify potential AI prompts using regular expressions in Search Console's Performance report to filter long, conversational queries (Practical Ecommerce). Third-party tools such as Queries and Search Analytics for Sheets provide additional access to Search Console's API, enabling teams to categorize prompts by topic and intent, track impressions, and export data for analysis (Practical Ecommerce). By analyzing these AI-driven queries, commerce teams can align content strategy with customer pain points and understand how audiences interact with generative AI platforms.

Sources:1 report