Enterprise retailers embrace AI for competitive advantageAI-generatedJohn Lewis Bets on AI Search and Human Expertise to CompeteRetail / DTC › Department StoresJohn Lewis Managing Director Peter Ruis told Shoptalk Europe 2026 that the retailer now competes with AI search engines, social platforms and specialist brands rather than traditional department stores, and is responding with AI-driven discovery paired with human product expertise. For commerce practitioners, this signals a fundamental shift in how legacy retailers must position themselves—combining algorithmic reach with trusted, expert-led service to justify physical and digital presence.Jun 18, 2026View full article →
General AI in CommerceAI-generatedGmail AI now mediates sender-to-recipient relationships in email marketing.LLMGmail and Apple Mail are using AI to sort, summarize, and prioritize emails before subscribers even open them, fundamentally changing how brands reach inboxes. Email marketers must now optimize for AI-model judgment rather than filter tricks, rewarding authenticity, clarity, and genuine subscriber value over clickbait and volume.Jun 10, 2026View full article →