Product

Search Console

by Google

Also known as: Search Console

Articles
5
Coverage
Jun 23, 2026 – Oct 14, 2026
Type
SaaS Platform

Themes

General AI in Commerce

Track ChatGPT Traffic in GA4 with Custom Filters

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies
AnalyticsLLM

ChatGPT has become a valuable traffic source that often outperforms organic search in engagement, but may be miscategorized as Direct or Unassigned in GA4 due to noreferrer attributes. Commerce teams can recover this hidden traffic by filtering session sources for "gpt" and analyzing landing pages to understand which prompts drive citations.

General AI in Commerce

Google Search Redirects Disrupt Rank Tracking and AI Agents

Media / Information Technology › Web Search Portals, Libraries, Archives, and Other Information Services › Web Search Portals and All Other Information Services
AnalyticsSearch

Google is rolling out google.com/goto redirects instead of direct URLs in search results to block bot access from rank trackers and AI platforms. Commerce teams relying on rank tracking tools may see temporary inaccuracies, and SEO data visibility will likely become fuzzier as Google restricts automated search access.

AI adoption outpaces ability to measure ROI impact

Bing upgrades AI Performance Report with expanded visibility metrics

AnalyticsLLM+1

Bing has improved its AI Performance Report in Webmaster Tools with new metrics including query intent, topic classification, and citation share to help publishers track visibility in AI-generated answers. Commerce teams can now reverse-engineer high-performing pages and identify optimization opportunities across Copilot citations and AI-generated summaries in Bing.