Organisation

Best Buy

Also known as: Best Buy

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9
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Jul 9, 2026 – Oct 14, 2026
Type
company

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Products

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Retailers Prepare Infrastructure for Peak Season Demands

commercetools releases Black Friday 2026 readiness checklist for peak season

Retail / DTC › Department Stores
CDPEcommerce+1

commercetools published a comprehensive Black Friday and Cyber Monday preparation guide covering functional and technical readiness for commerce platforms, with emphasis on AI-driven shopping behavior. Commerce teams must audit promotions, optimize API performance, and prepare product data for AI agents—which now account for up to 10% of referral traffic and generate 53% more revenue per visit than traditional shoppers.

AI-Powered Discovery Tools Transform E-Commerce Platforms

TikTok launches AI shopping assistant and one-click checkout

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommerceLLM+1

TikTok announced a conversational AI shopping assistant and Buy Direct one-click checkout feature that lets customers discover and purchase products without leaving the platform. For commerce teams, this marks a critical shift: the entire customer journey now happens outside brand ecosystems, raising questions about data ownership, customer relationships, and who bears responsibility when third-party AI fails.

Retailers deploy AI for personalization and customer experience

Best Buy deploys AI shopping assistant and ChatGPT commerce integration

Retail / DTC › Electronics and Appliance Retailers
EcommerceLLM+1

Best Buy launched Ask Blue, a conversational AI shopping assistant, and integrated commerce capabilities into OpenAI's ChatGPT to help customers discover products and make purchases directly within the platform. For commerce practitioners, these moves signal the shift toward AI-enabled discovery and checkout as a critical channel for reaching customers where they already seek advice and recommendations.

General AI in Commerce

Meta Lab nearly doubles retail store footprint for AI glasses

Retail / DTC › Department Stores

Meta Lab plans to open six new standalone stores across major U.S. cities over the next several months, nearly doubling its footprint from eight locations to fourteen. For commerce practitioners, the expansion signals Meta's commitment to experiential retail as a driver of hardware adoption and ecosystem lock-in in the emerging smart-glasses category.

Retailers deploy AI to optimize operations and supply chains

Best Buy launches Ask Blue AI shopping assistant with expert support

Retail / DTC › Electronics and Appliance Retailers
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Best Buy has begun a phased rollout of Ask Blue, a conversational AI assistant that helps customers compare products, check compatibility, and connect with live support specialists. The move reflects a broader retail strategy to blend AI-driven convenience with human expertise, signaling how commerce platforms can use AI to enhance rather than replace customer service.

AI transforms e-commerce checkout and transaction experiences

ChatGPT launches integrated checkout experience via plugins on Best Buy

Retail / DTC › Department Stores
EcommerceLLM

ChatGPT has rolled out a new in-flow checkout experience powered by plugins, demonstrated live on Best Buy with shipping and payment capture within the conversation interface. The move marks a cleaner evolution from earlier abandoned checkout attempts, positioning agentic commerce as a viable conversion path for retailers integrating AI shopping assistants.

General AI in Commerce

Best Buy opens Meta AI shop-in-shops to drive experiential retail

Retail / DTC › Electronics and Appliance Retailers

Best Buy is rolling out 30-by-30-foot Meta AI shop-in-shops in select stores, with plans to expand to 50 locations by year-end and up to 200 by next year, after finding that over 50% of customers want to try Ray-Ban Meta glasses in person. The move signals how legacy retailers can redesign store footprints and staff training to position themselves as hubs for emerging AI-powered hardware and drive foot traffic in the digital age.

Visual AI and Personalization Drive Next-Gen Shopping Experience

Meta launches Muse Image room visualization tool for e-commerce

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies
LLM

Meta has released Muse Image, an AI tool that lets shoppers visualize real products in their own spaces, compare options, and purchase directly through brand websites. For commerce practitioners, this represents a new AI-driven discovery channel that rewards investment in catalog quality and platform presence.

General AI in Commerce

Ray-Ban Meta glasses rank among fastest sellers at National Vision

Retail / DTC › Electronics and Appliance Retailers

Ray-Ban Meta AI glasses are among the fastest-selling frames at National Vision's 1,270 stores, with the retailer scaling from a pilot to over 100 locations. For vision retailers and consumer electronics sellers, smart glasses represent a high-margin opportunity as consumers adopt wearables and premium lens upgrades become the norm.