Organisation

Amazon Web Services

Also known as: Amazon Web Services

Articles
21
Coverage
Jun 11, 2026 – Oct 2, 2026
Type
company

Themes

Products

Articles

View in news feed →
Personalization and customer data drive conversion gains

Amazon Payments deploys contextual bandits to lift conversion funnels

Fintech / Payments › Depository Credit Intermediation › Commercial Banking
DataLLM

Amazon Payments used Linear UCB contextual bandits on Amazon SageMaker to personalize content across a three-stage acquisition funnel, achieving high single-digit relative lift in final-funnel conversion for one customer segment in a seven-week test. For commerce teams, this demonstrates how multi-armed bandits can optimize entire customer journeys simultaneously rather than isolated metrics, avoiding the trade-off pitfalls of stage-by-stage tuning.

Enterprise AI Integration Streamlines Retail Operations

HEMA builds internal AI assistant HAL using Amazon Bedrock and MCP

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
DataESB / iPaaS+1

HEMA, a 100-year-old Dutch retailer with over 750 stores, deployed HAL, an internal AI assistant built on Amazon Bedrock AgentCore and Model Context Protocol, to consolidate fragmented knowledge across disconnected wikis and portals into a single searchable layer. For commerce engineering teams, this shows how to unify internal knowledge infrastructure and expose it seamlessly within existing tools—reducing onboarding friction and accelerating decision-making without custom integrations per tool.

Enterprise platforms race to embed AI agents in commerce

Reactiv cuts mobile commerce configuration time 80% with Amazon Bedrock AgentCore

Media / Information Technology › Software Publishers
EcommerceLLM

Reactiv deployed a three-agent AI system on Amazon Bedrock AgentCore that automates mobile app updates for Shopify merchants, reducing configuration time from 17 hours to 3 hours and reaching production 33% faster. For commerce practitioners, this demonstrates how managed agent runtimes with persistent memory and native MCP support can compress manual content-management workflows into autonomous, scheduled operations.

Automated supply chain optimization powered by AI

AWS, Databricks, and Amazon Quick automate retail replenishment

Retail / DTC › Grocery and Convenience Retailers › Supermarkets and Other Grocery Retailers (except Convenience Retailers)
AnalyticsData+1

AWS, Databricks, and Amazon Quick have released a technical solution that automates the entire replenishment loop—from demand forecasting through supplier selection to order placement—using foundation models and agentic workflows. Commerce teams can now close the gap between forecast and action, eliminating manual handoffs and reducing stockouts on fast-moving SKUs.

Conversational AI transforms customer ordering and engagement

AWS deploys multimodal WhatsApp ordering assistant with Bedrock AgentCore

Food Service / Hospitality › Restaurants and Other Eating Places › Full-Service Restaurants
ESB / iPaaSLLM

AWS published a reference architecture for a multimodal WhatsApp ordering assistant built on Amazon Bedrock AgentCore and Amazon Nova 2, supporting text, voice notes, and voice calls through a single WhatsApp Business number with cross-channel customer memory. Commerce teams can now unify fragmented ordering channels (app, website, phone, counter) into one conversational interface that recognizes customers across text, voice, and call interactions without requiring app installation or sign-in.

Retailers adopt AI for demand forecasting and optimization

Decathlon scales demand forecasting with Chronos-2 on AWS

B2B Distribution › Miscellaneous Durable Goods Merchant Wholesalers › Sporting and Recreational Goods and Supplies Merchant Wholesalers
AnalyticsData+1

Decathlon deployed Amazon's Chronos-2 time series foundation model to forecast demand across tens of thousands of products across multiple continents, replacing a hybrid system of DeepAR and exponential smoothing. For commerce teams, foundation models now offer production-grade accuracy with lower operational overhead—no weekly retraining required.

AI-powered customer service automation expands beyond chat

AWS launches restaurant AI phone ordering with Amazon Connect

Food Service / Hospitality › Restaurants and Other Eating Places › Full-Service Restaurants
ESB / iPaaSLLM

AWS published a guide to building an AI voice ordering system using Amazon Connect, Amazon Lex V2, and Anthropic Claude Haiku 4.5 that answers calls, takes orders, and confirms them entirely by phone with no app or website. For commerce teams, this pattern shows how to capture phone-order volume that currently ties up staff, reduce manual entry errors, and serve customers who prefer calling over digital channels.

Enterprise AI adoption drives real business outcomes in commerce

Pixieset drives 35% AI adoption with Amazon Bedrock alt-text feature

Retail / DTC › Florists
CMSLLM

Pixieset launched an AI-generated alt-text feature for photographer websites using Amazon Bedrock, moving from concept to production in four months and generating alt text for 750,000 photos in the first week. The success came from solving a non-creative task photographers were deferring rather than automating their core creative work, proving that adoption depends on solving the right problem, not just deploying AI.

Retailers deploy AI for personalized health and wellness services

Schnucks launches VitalityIP health-tracking AI shopping assistant

Retail / DTC › Grocery and Convenience Retailers › Supermarkets and Other Grocery Retailers (except Convenience Retailers)
CDPLLM

St. Louis grocer Schnucks partnered with Boston-based VitalityIP to launch an AI assistant in its Rewards app and website that offers nutrition guidance, meal ideas, and personalized product recommendations based on health conditions and dietary preferences. The move signals a shift toward agentic shopping where AI agents mediate purchasing decisions based on health goals rather than traditional search or shelf placement, reshaping how brands compete for consumer trust.

Agentic AI transforms commerce operations and optimization

Motorway and AWS build production-ready AI agent evaluation blueprint

Retail / DTC › Automobile Dealers › New Car Dealers
LLM

Motorway and AWS developed an end-to-end evaluation pipeline for their dealer stock search agent that reduced incorrect results from 1 in 8 queries to 1 in 50, combining Strands Agents SDK with Amazon Bedrock AgentCore. Commerce teams can now adopt a three-layer evaluation framework and five-stage deployment pipeline to ensure AI agents perform reliably before production release.

Conversational AI transforms customer service across commerce

AWS builds AI restaurant host using Bedrock AgentCore and Nova 2 Sonic

Food Service / Hospitality › Restaurants and Other Eating Places › Full-Service Restaurants
LLM

AWS published a guide for building a voice-ordering system that answers restaurant phone calls, takes orders, and confirms them using Amazon Bedrock AgentCore and Amazon Nova 2 Sonic connected to a restaurant backend via the Model Context Protocol. Restaurants miss an average of 150 calls per location monthly, with 60 percent attempting to place orders or book tables—a direct-to-revenue problem that AI telephony agents can solve without pulling staff off the floor.

AI agents transform ecommerce operations and optimization

AWS and Mistral launch production ecommerce MCP server on Bedrock

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
DataLLM

Amazon Bedrock AgentCore and Mistral AI Studio now enable teams to build and deploy a production-ready ecommerce MCP server that handles product search, orders, reviews, and returns with built-in JWT authentication and data isolation. Commerce practitioners can reduce weeks of custom integration work and security overhead by using standardized MCP protocols with managed infrastructure instead of building separate integrations for each AI client.

Headless commerce and agentic AI reshape B2B platforms

PAR Technology builds multi-tenant LLM analytics with row-level security on AWS

Food Service / Hospitality › Restaurants and Other Eating Places › Full-Service Restaurants
AnalyticsData+1

PAR Technology deployed a three-layer security architecture for its text-to-SQL analytics agent serving over 300 restaurant businesses, using cryptographic request signing, semantic validation, and programmatic data isolation to prevent cross-tenant data exposure. Commerce platforms handling multi-tenant data face similar row-level security challenges; this approach shows how deterministic architectural controls—rather than LLM-only guardrails—can enforce compliance at scale.

Major Tech Giants Launch AI-Powered Checkout Solutions

Adobe and AWS launch marketing agent for campaign planning.

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies
AnalyticsCDP+1

Adobe Marketing Agent for Amazon Quick lets marketers ask natural-language questions about campaign performance, audiences, and conflicts within governed conversations. Commerce teams gain faster insights into campaign planning and conflict detection while maintaining governance controls over data access and launch decisions.

AI search and discovery reshape customer shopping experiences

Pinterest launches Ask Pinterest experimental AI shopping app

Retail / DTC › Other Miscellaneous Retailers › Pet and Pet Supplies Retailers
CDPLLM+1

Pinterest launched Ask Pinterest, a limited-access experimental AI app that processes natural-language queries for multi-step shopping decisions and retains context across sessions. The app will inform future AI-powered shopping experiences across Pinterest's main platform, positioning the company deeper into agentic AI as major retailers race to integrate AI assistants.

Cloud infrastructure accelerates AI inference performance

AWS Bedrock Data Automation automates intelligent document processing pipelines

DataLLM+1

AWS launched Amazon Bedrock Data Automation (BDA), a managed service that extracts insights from documents, images, and multimodal content through a unified API, automatically handling classification, extraction, and validation across formats up to 3,000 pages. For commerce teams processing invoices, contracts, and claims at scale, BDA eliminates manual document sorting and reduces costs while improving accuracy through confidence scores and context understanding.

AI agents transform commerce operations and payments

Rocket Close optimizes title operations with agentic AI

Fintech / Payments › Depository Credit Intermediation › Commercial Banking
LLM

Rocket Close built Supercharger, an agentic AI solution powered by Strands Agents and Amazon Bedrock, to automate title examination workflows and reduce operational friction in mortgage processing. The system cut contact center calls and emails by 30% while improving state exam accuracy and client satisfaction through intelligent order-level guidance and research automation.

General AI in Commerce

AWS Bedrock Data Automation optimizes document extraction accuracy in minutes

Data

Amazon Bedrock Data Automation now includes blueprint instruction optimization, which automatically refines extraction instructions using three to ten example documents with ground truth data to improve accuracy in minutes rather than weeks. For commerce teams processing invoices, contracts, and enrollment forms across multiple vendors, even small accuracy gains translate directly into reduced manual review and faster throughput.

General AI in Commerce

Pinterest signs $4 billion AI deal with AWS through 2031

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
DataSearch

Pinterest inked a $4 billion, multi-year agreement with Amazon Web Services to accelerate its visual search and AI capabilities, the largest deal in the company's history. The partnership positions visual search as a core commerce tool, signaling that platforms are betting heavily on AI-driven discovery to compete in shopping experiences.

Machine learning infrastructure accelerates AI-powered business solutions

AWS and NVIDIA Enable Distributed Robot Learning on SageMaker AI

Data

AWS released a solution for scaling robot reinforcement learning with NVIDIA Isaac Lab on Amazon SageMaker, offering both managed HyperPod clusters for long-running jobs and ephemeral Training Jobs for rapid iteration. This removes infrastructure overhead for robotics teams, letting them focus on policy development while compressing months of real-world training into hours of GPU-accelerated simulation.

Agentic AI transforms commerce operations and customer service

AWS launches Bedrock AgentCore for equipment repair diagnostics

Agriculture › Oilseed and Grain Farming › Rice Farming
ESB / iPaaSLLM

AWS published a guide to building an AI-powered equipment repair assistant using Amazon Bedrock AgentCore, Amazon Nova 2 Lite, and a Knowledge Base that indexes manufacturer documentation for diagnostic and parts recommendations. Field technicians and commerce operations can reduce equipment downtime and site visits by automating troubleshooting through natural language queries against indexed repair procedures.